Oct 29, 2019

Does your business radiate your values like a spice company? Find out in this episode!

Why is that important for business? 

Have you heard about the spice company that spent more money on impeachment ads than anyone but Trump? 

When asked why, he answered “I’m running ads to run a business. And so much of that is...

Oct 22, 2019

Getting hacked is bad. Of course it is.

But what if…it’s not all bad? What if being hacked is the key to some really big marketing questions?

Why is that important for business? 

Despite 17 years of putting on marketing events, sending out emails, making connections, sometimes it takes a hacked email to show you how...

Oct 15, 2019

When is process valuable, and when is it a distraction from the productivity it is supposed to create? As always, we come at this question from the angle of stories about things like too-small-roasting-pans and piles of dirt. Because the title of this podcast isn’t “So Here’s My Brief and Boring Synopsis of a...

Oct 8, 2019

Uh oh – someone tried to show gratitude to Eliot again! Let’s revisit an early episode of So Here’s My Story, where we talk about compliments, thanking someone, and all of the ways to drive Eliot crazy. (Bonus: we get to hear Jodi use Eliot’s full name in a chastising way!)

Why is that important for business? 

Oct 1, 2019

How do you know when you are overreacting, and when you should call in help? Whether it’s double pneumonia or a product recall, making a decision to be proactive in the face of a potential emergency can be complicated, and fraught with a lot of “I don’t want to be dramatic” baggage. So how do you do it? Let’s...